Membership is the single most important issue that affects every Rotarian. Without membership RETENTION and GROWTH, Rotary is at risk. Most clubs regularly add new members every year. Unfortunately, most clubs also lose members every year. Real effort must be made to RETAIN our member as well as bring in new ones.Prospective members must be fully informed of expectations and responsibilities. New and recent members must be INVOLVED in club activities. An active orientation program is critical. EVERY club member is responsible for membership, so involve all in ATTRACTING andRETAINING members.
The Growth and Innovation Team moves the conversation away from “membership decline”
- Signals creativity, experimentation, and new thinking
- Covers new members, new clubs, new models, and revitalisation
- Builds on whats strong not whats wrong
Aligns strongly with Rotary International language around growth, flexibility, and innovation
The Rotary Growth & Innovation Team exists to support clubs to grow in ways that suit their communities.
The team works alongside clubs to explore fresh ideas for attracting new members, strengthening engagement, forming new clubs, and trialling innovative Rotary models. Its focus is on opportunity, belonging, and relevance — ensuring Rotary continues to thrive by meeting people where they are today, while staying true to our values of Service Above Self.
This supports Rotary International’s direction by focusing on club vitality, flexible models, and innovative approaches to growing Rotary’s impact and people.
It Aligns with Rotary International because it:
- Supports Flexible Club Models
- Encourages new pathways to Rotary
- Focuses on engagement, belonging, and relevance
- Moves from “numbers” to club vitality and sustainability
- Complements RI’s emphasis on innovation, adaptability, and growth
