President-elect Stephanie250 A. Urchick is calling upon Rotary members to make their clubs “simply irresistible” to community members seeking service and fellowship.
 
She calls on members to use Rotary’s Action Plan to assess where they are and where they need to go.
 
Urchick talks about her priorities in an interview with Rotary magazine. Tom Gump, presidential aide to Urchick, further breaks down the concept in his blog post for Rotary Voices.