Bring Home the Bacon with a Facebook Ad
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I’ve written about using Facebook advertising before, but I recently learned first-hand how successfully a club used Facebook advertising and made it work for them.The Rotary Club or Jerrabomberra, NSW, holds an Australia Day breakfast for the community. In past years, using only traditional advertising (e.g. printed flyers, expensive one-off advertisements ion the local newspaper), they only ever managed an attendance of around 350 people to this event.
But this year was different; using the same tried and true methods of promoting their event, they also took the plunge and spent $30 on advertising the upcoming breakfast on Facebook.
Author Evan Burrell
The advertisement went viral, with hundreds of people viewing and indicating their respective attendance. The club, surprised with the reaction, had to re-cater for the event. It wouldn’t be a Rotary club breakfast if there weren’t enough bacon and egg rolls to go around, would it?
The successful advertisement generated over 300 extra people attending – doubling last year’s numbers. Facebook showed those attendees found out about the event solely through Facebook.
Facebook has changed the world of paid advertising by providing a service that can target an audience based on where they live and what their interests are, and it’s far less expensive than other forms of advertising.
Using Facebook to advertise is one of the most effective forms of advertising, with it’s exposure to more than two billion monthly active users.
Sounds great, right?
Your club can spend as little as $5 advertising on Facebook and see some pretty significant results, just like Jerrabomberra did.